Web

     2014

CLIENT

dubizzle

INDUSTRY

Classifieds

ROLE

UX UI

dubizzle is the number one classifieds website in the Middle East, and it’s the easiest online platform to place free ads, allowing you to find whatever you need, sell & buy within your city.

I was hired in January 2014 and with a new year also comes new projects. dubizzle uno involved taking a step back to understand the company from inside out, to find answers to What, Who and Why this brand exists. UNO comes from the word unify, which was the main goal in this project, bringing consistency across the whole company.

Process

Research, User-flows and Experience mapping
Responsive wireframes
Visual designs
Prototypes & User tests
Tweak designs, prototype, user tests – rinse, repeat
Arabic supported designs & prototype
Field user tests
‘Lipstick’ stage where redesigns were shipped in stages
Creation of the UI style guides

User-flows

Journey maps

After the user journeys, we started wireframing some pages.

Apart from the several external user tests, we invited a few of our colleagues/new recruits to help us test our prototypes.

After the test, we gave them this badass certificate.

One of the things that I was excited to be in charge with was the iconography, and since we had a new logo I tried to put the brand as much as I could in every icon, here’s the process I took to achieve that.

Here are the final product and some examples of how the same process could be applied.

The outcome

This second redesign of dubizzle brought together the look & feel of the different regional websites in the Emerging Markets to be consistent with the rebranding and the design guidelines that were created via the UNO project.

We also had some fun creating the error pages.

All the design elements consolidated in to one UI kit.

Thanks to this fantastic team that made this project possible and for having so much fun doing it.