StoryChips_logo

Web

     2017-2018

CLIENT

Chipp'd

INDUSTRY

Stationary, Gifts

ROLE

Brand redesign, UX UI

tools_S_P_I

StoryChips offers a new way of sending gifts cards and stickers with some tech, by creating web based page connecting it with a QR Code.

My role here was to redesign the brand and product around it making it more simple to use. 

Brand

Brand

There was already an existing brand which was the name of the company, called Chipp’d. Since the purpose of the company was to move forward with a few different products, Chipp’d remained the mother brand and another name would born StoryChips.

Logo

Logo

Logos_01

Since the product already had a few users, and one of the main points of the briefing was to keep some references to the old brand, it was decided to keep the name “Chips” as a connection to the previous name, which would still be the main company holding the product. I also decided to keep the shape of the speech bubble since the product is all about connection and carrying a message.

Brand_all_examples_StoryChips_2x

Colors

Colors

yellow_StoryChips

RGB - 255 245 0
HEX - #FFF500
CMYK - 0 10 100 0

black_StoryChips

RGB - 0 0 0
HEX - #000000
CMYK - 0 0 0 100

white_StoryChips

RGB - 255 255 255
HEX - #FFFFFF
CMYK - 0 0 0 0

Typography

Typography

Typography_img_Bold
Typography_img_Medium
Typography_img_Regular
Application_Brand_StoryChips

Product

Product

Now the brand was created, it was to time to put my hands on the product, starting with user-flows and wireframes.

Now the brand was created, it was to time to put my hands on the product, starting with user-flows and wireframes.

User-flows

userflows

Wireframes

Wireframes
Chippd_Redesign_Wirefames_Mobile_02

An early stage prototype on the text content

User Interface

Mobile

Mobile_01
Mobile_02
Mobile_03_01

Desktop

Desktop_01
Desktop_02
Desktop_03
Desktop_04
Desktop_05
Desktop_06

Check StoryChips.com to know more about the project.

Check StoryChips.com to know more about the project.

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