Web

2017-2018

CLIENT

Chipp'd

INDUSTRY

Stationary, Gifts

ROLE

Brand redesign, UX UI

StoryChips offers a new way of sending gifts cards and stickers with some tech, by creating web based page connecting it with a QR Code.

My role here was to redesign the brand and product around it making it more simple to use.

Brand

There was already an existing brand which was the name of the company, called Chipp’d. Since the purpose of the company was to move forward with a few different products, Chipp’d remained the mother brand and another name would born StoryChips.

Logo

Since the product already had a few users, and one of the main points of the briefing was to keep some references to the old brand, it was decided to keep the name “Chips” as a connection to the previous name, which would still be the main company holding the product. I also decided to keep the shape of the speech bubble since the product is all about connection and carrying a message.